Anna Koivuniemi is a Partner at McKinsey Amsterdam, leading McKinsey’s Commercial Excellence service line globally and its Marketing & Sales practice in the Netherlands. She has 18 years of work experience; both as an executive and as an advisor.
At McKinsey [2006 onwards], Anna is working with multiple global institutions, mainly in high tech and energy, on their key strategic topics and transformations driving for step changes in performance and in capabilities. She has in depth expertise in the commercial area; including leveraging digital as marketing, sales and service channel, solution selling, advanced analytics in M&S, and front line productivity improvement. She is seeked after across industries as an advisor on these topics.
Prior to McKinsey Anna worked with Royal Numico, currently part of Danone, [2004-2006] as a Senior Business Manager in the Medical business, assessing R&D portfolio, approving investments and driving business performance across sales units and operations. Before that [1998-2004] she was an owner and Executive Team Member of GNT Holding Ltd (currently part of Also Ltd), a Northern European High Tech wholesaler. She ran the solution business, and her responsibilities included M&A, customer finance and trading.
Anna is a Finnish citizen and holds a M.Sc. in Industrial Management from Tampere University of Technology in Finland and an MBA from the Executive Global OneMBA at RSM Erasmus University in Rotterdam, the Netherlands, where she received Wall Street Journal Scholarship and graduated with Dean’s honors.
McKinsey & Company is a global management consulting firm that serves leading businesses, governments, non-governmental organizations, and not-for-profits. On a global public health area McKinsey acts in partnership with foundations, governments, bilateral and multilateral agencies, and healthcare companies to address urgent public healthcare challenges. McKinsey forges relationships between organizations at global, national, and local levels to tackle intractable problems, agrees on policies and actions, builds momentum for change, breaks down barriers, cuts through bureaucracies, and speeds up implementation to reach the communities most in need of help. The nature of involvement varies by project, but includes creating tangible results at a local level, developing capabilities and tools for foundations and grant-supported organizations, and building new health entities and improving the effectiveness of established bodies.